From tequila to hemp, what’s hot at beaches, ballparks and bars—and how brands are pitching new offerings.
The summer drinking season may not officially begin until Memorial Day weekend, but alcohol brands have already set their lineups—and their marketing plans. This year there will be plenty of variety among hot categories that range from tequila interpretations to packaging innovations, and a lot of fruity but flat ready-to-drink options.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/8-summer-alcohol-marketing-trends-2024/2555036