‘Heroes’ partnership deploys augmented reality in what the brands describe as a ‘new way of storytelling’
A new collaboration between Coca-Cola and Marvel will give comic collectors a lot to collect—both in real life and the virtual world.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/coke-and-marvels-collectible-cans-and-digital-characters/2551686