Anti-AI stance comes as the Dove Real Beauty campaign marks 20 years.
For Dove, real beauty means no artificial intelligence. In the newest campaign for its long-running Real Beauty platform, the Unilever brand pledges to never use AI in its advertising to portray real people, while introducing a prompt that will yield more realistic body representations for people who do use AI to search for beauty images.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976