Droga5, which was behind the cognac brand’s long-running ‘Never Stop, Never Settle’ campaign, is no longer working on the account.
Hennessy—the cognac brand that for years told personal stories of perseverance through its “Never Stop, Never Settle” campaign from Droga5 in the U.S.—is making a significant marketing shift under its new global agency Wieden+Kennedy.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/hennessy-undergoes-marketing-shift-first-wk-campaign/2551676