Inside the multicultural marketing debate—how the ad world is clashing over culture


Ad Age spoke with 12 advertising execs about the state of multicultural marketing, how it’s evolving and its ongoing challenges.


Gilbert Dávila remembers when the term multicultural marketing was coined about 20 years ago during an ANA meeting.


Fuente de nota e imagen: https://adage.com/article/agency-news/inside-multicultural-marketing-debate-how-ad-world-clashing-over-culture/2548776