For a growing number of brands, the comments sections of other users’ videos are more important than their own.
Within TikTok lies a second, unofficial social platform where brands can generate just as much engagement as the For You page, if not more: the comments section.
Fuengte de nota e imágen: https://adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181