The Coca-Cola brand remakes a 1994 ad with a message of individuality geared for a new generation.
Sprite is taking a second shot at its iconic “Obey Your Thirst” campaign, beginning with a remake of the ad that started it all 30 years ago.
Fuente de nota e imagen:https://adage.com/article/marketing-news-strategy/sprites-obey-your-thirst-tagline-returns-new-ad/2554111?utm_source=ad-age-don-t-miss&utm_medium=email&utm_campaign=20240417&utm_content=hero-headline