why CMOS are an endangered species—and how they can survive

When you’re a CMO and sales plummet, you’re out, and if brand erosion occurs, it’s your fault. But is it really?

It’s not easy being a chief marketing officer. Just ask a former CMO.

Fuente de nota e imagen: https://adage.com/article/fletcher-marketing/why-cmos-are-endangered-species-and-how-they-can-survive/2550216