New ad product puts vertical video in streaming content.
As the evolution of digital media continues to blur the lines between video formats, caught in the middle are advertisers who juggle creative specifications (and the budgets to develop them) for each. To bridge that cross-media gap in an already challenged TV ad market, TelevisaUnivision created an ad product that brings social content to TV.
Fuente de nota e imagen: https://adage.com/article/media/televisaunivision-bringstiktok-style-video-tv/2552476