A campaign from Erich and Kallman plugs plant-based meat by playing in
The new campaign includes a plant-based hot dog eating contest.
to summer occasions such as grilling and hot dog eating contests
Impossible Foods’ first campaign since its rebrand earlier this year is a new plea to animal meat eaters to consider plant-based versions. The campaign—which comes as grilling season heats up—features a backyard barbeque, hot dog eating contest and a burger joint to push the notion that “plants can be meat.”
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/impossible-foods-first-campaign-rebrand-aimed-meat-eaters/2557431