Professional social media platform stakes claim on connected TV ad inventory.
LinkedIn will start serving ads into NBC’s connected TV ecosystem, including Peacock, as part of a broader push into streaming video advertising, the networking platform announced on Thursday. LinkedIn and NBCUniversal revealed they were working on an advertising partnership, which gives business-to-business brands a pathway to connected TV inventory with targeting that uses LinkedIn’s first-party data.
Fuente de nota e imagen: https://adage.com/article/digital-marketing-ad-tech-news/behind-linkedins-b2b-ad-strategy-nbcs-streaming-ecosystem/2550821