Marketing for Hulu’s integration into Disney+ was months in the making.
While most brands pull out every bell and whistle for their Super Bowl ads, Disney+ seemed to have taken the opposite approach this year with its paired-back sequence of famous lines from the streamer’s catalog of well-known Disney franchises. The ad was phase one of a campaign that has built up in the weeks since, culminating in the launch of Hulu on Disney+.
Fuente de nota e imagen: https://adage.com/article/media/disney-hulu-bundle-campaign-began-super-bowl-commercial/2549271