Blue Bell, Subaru and Absolut are among the brands gaining ground with the older demographic
Ice cream brand Blue Bell is hot among baby boomers. The brand tops the inaugural Ad Age-Harris Poll Boomer brand tracker, which ranks brands that made significant progress in gaining attention from boomers in the fourth quarter of 2023.
Fuente Noticia e Imagen: https://adage.com/article/marketing-news-strategy/20-brands-catching-baby-boomers-attention-q4-2023/2541546