New iteration to shift tone of popular ad series, highlighting Corona’s ‘modern Latino’ roots
Snoop Dogg is giving up his beachside seat. The rapper will no longer head up Corona’s “La Vida Mas Fina” campaign, according to Corona parent Constellation Brands. Actor Pedro Pascal has been cast in a new iteration of the three-year-old campaign, with Pascal’s first ads set to appear in May.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/corona-replaces-snoop-dogg-pedro-pascal-la-vida-mas-fina-campaign/2545041