GM brand updates its look as it continues making an appeal to younger buyers.
Buick, which recently updated its logo and design approach, is continuing its marketing overhaul with a new tagline—“Exceptional by Design.” The slogan, which debuts in a new ad released today, will get a concentrated push during a March Madness campaign, as the General Motors brand looks to sharpen its look as it transitions to an all-electric fleet in the years to come.
Fuente de nota e imagen: https: https://adage.com/article/marketing-news-strategy/behind-buicks-new-tagline-and-design-philosophy/2543336