Procter & Gamble Co. broke in as an Olympics advertiser 14 years ago with its “Proud Sponsor of Moms” corporate brand ad from Wieden+Kennedy. What followed for more than a decade was a series of often tear-jerking Olympics spots backing the P&G brand alongside product brand effort.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/marc-pritchard-pgs-new-olympics-strategy-2024-games-paris/2560241?utm_source=ad-age-news-alerts&utm_medium=email&utm_campaign=20240513&utm_content=hero-headline