3 strategies to demonstrate marketing’s impact on company profitability
Do CEOs and chief marketing offices see eye-to-eye in charting company growth? Evidently not given the slew of recent chief marketing officer exits from Fortune 500 companies such as UPS, Walgreens and Etsy—all of which have combined the CMO job with other C-suite roles or eliminated it altogether. They join a growing list of corporations—including Hyatt Hotels, Uber and Johnson & Johnson—that have cut the CMO role in the past few years.
Fuente Noticia e Imagen: https://adage.com/article/opinion/cmos-and-c-suite-how-lead-growth-agenda-and-win-over-skeptics/2540891