There is a surge in streaming video interest among influencers who are searching for the next platform.
Viral creators including MrBeast and YouTube duo Rhett and Link are bringing their content to streaming services such as Amazon and Roku, striking deals that outline a potential path for more influencers to jump to the big screen through connected TV.
Fuente de nota e imagen: https://adage.com/article/digital-marketing-ad-tech-news/creators-ctv-mrbeast-others-impact-shoppable-tv-and-commerce/2542851