Market data from ANA AIMM shows investment in diverse-owned media made up 2.5% of total ad spend in 2023.
Although Black-owned media received the highest total investment, Asian-owned media saw investment grow the most in 2023.
Investment in diverse-owned media grew in 2023, though by far less than in the year prior as the industry navigates the long-term trajectory for growing the marketplace.
Fuente de nota e imagen: Credit: Getty: https://adage.com/article/media/diverse-media-investment-slowed-2023-breaking-down-numbers/2543701