Google to repay advertisers with credits after overcharging glitch.
Ad giant sends note to agencies about billing discrepancy that affected Display and Video 360 buyers last year.
Google has notified some ad agencies about a “technical issue” with campaigns that ran from July through December last year, and said they will be credited, according to multiple advertisers. On Thursday, Google sent an email to the affected advertisers alerting them to overcharges billed to them during that time frame. The glitch occurred within Display and Video 360, Google’s demand-side platform that agencies and brands use to run programmatic ad campaigns.
Fuente Noticia e Imagen: https://adage.com/article/digital-marketing-ad-tech-news/google-repay-advertisers-credits-after-overcharging-glitch/2542281