‘Foodmarks’ highlights five global food destinations inspired by culture.
This 1957 photo of Marilyn Monroe inspired Foodmarks, the latest iteration of Coke’s “Recipe for Magic” campaign.
Coca-Cola is launching experiential marketing activations in five cities meant to highlight what it is calling “Foodmarks,” or food landmarks that connect Coke, food and culture.
Fuente Noticia e Imagen: https://adage.com/article/marketing-news-strategy/marilyn-monroe-inspires-new-coke-food-marketing/2542241