Chilled drinkware got hot fast, but a shakeout seems inevitable
When criticism began circulating late last month that Stanley, the drinkware darling beloved by Gen Z and Gen Alpha consumers, had trace amounts of lead in its products, rivals pounced. Brands such as Owala and Klean Kanteen responded within a matter of hours.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/how-stanley-owala-and-rivals-are-battling-water-bottle-sales/2542271