Behind the chain’s approach to picking bubbling trends, from anime to streetwear, and bringing them to the masses.
Travis Scott, WcDonald’s, and Cactus Plant Flea Market are all collabs that have helped McDonald’s speak to music, anime and streetwear subcultures.
For anime fans, the name “WcDonald’s” isn’t new. The fictional version of McDonald’s has shown up in anime since the 1980s as a way for shows to reference the fast feeder without being sued. It is the kind of legal runaround that might have corporate lawyers ready to pounce. But for its newest campaign, McDonald’s embraced the trademark trickery.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/inside-mcdonalds-subculture-marketing/2547501