LVMH-owned Sephora is riding the ‘lipstick effect’ wave as it eyes more growth amid continuing economic downturn


When budgets get tight, there’s nothing a tube of lipstick can’t solve. Or at least, that’s what economists seem to believe. Even when people are scrambling to save every last penny, the “lipstick effect” has proved time and again that shoppers will indulge in small luxuries as a compromise since they can’t spend on big ones.


Fuente de nota e imagen: https://fortune.com/europe/2024/03/05/lvmh-sephora-makeup-lipstick-effect-growth-economic-downturn/