When luxury automaker Infiniti begins advertising its redesigned QX80 premium SUV next month, it will move beyond its marketing comfort zone. Pricing for the vehicle tops $100,000. But rather than targeting households with incomes of at least $100,000, like it normally would do, it lowered the threshold for its media plan to $75,000.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/nissan-and-infiniti-make-multicultural-agency-change/2556351