The shapewear brand is working with Wieden+Kennedy for the first time
Kim Kardashian has many personas. There’s Kim the Celebrity, Kim the Fashion Icon, Kim the Entrepreneur and Kim the Creative Director. This Sunday, consumers will see even more versions of her in the first TV commercial for Skims, the shapewear line Kardashian co-founded five years ago.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/kim-kardashians-skims-air-first-tv-ad-behind-brands-oscars-approach/2545286