‘My Spotify’ rollout includes digital, social and out-home ads as well as in-app experiences
The more a user engages with Spotify, the more personalized it becomes—a dynamic that’s the focus of the streaming platform’s new campaign, featuring a mix of out-of-home and in-app creative reminiscent of the brand’s year-end “Wrapped” campaigns.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/spotify-debuts-my-spotify-similar-wrapped-campaign/2564421