The global ‘Worth More’ campaign from Gut Miami will ‘go big’ in the U.S., AB InBev exec says
David Beckham is the face of “Worth More,” Stella Artois’ new marketing platform.
Stella Artois, whose “Reassuringly Expensive” tagline helped to ignite the premiumization trend in beer starting in the 1990s, is recalibrating its luxury credentials.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/stella-artois-david-beckham-commercial-shows-its-premium-positioning/2545521