A guide to how Amazon, Stanley, Honda, Paramount+, Porsche and more are activating in Austin.
SXSW promises to tackle AI and extended reality.
Brands from Amazon to Honda to Stanley are gearing up for SXSW, where the agenda promises a trippy blend of AI, extended reality and a whole track devoted to psychedelics.
Fuente de nota e imagen: https://adage.com/article/special-report-sxsw/sxsw-2024-ai-marketing-activations-and-trends-brands-watch/2545326