TikTok has become more essential to brands since the last time it faced prospects of a forced sale in the U.S.
TikTok is projecting confidence to advertisers that it will last in the U.S. Credit: Bloomberg LP
Fruit of the Loom, a brand founded more than 170 years ago, started planting seeds with Gen Z last year when it introduced its “fruit people” mascots on TikTok in a marketing refresh. It was the first appearance for the classic mascots—apple, grapes, and a currant leaf—since the early 2000s, and the strategy shows how TikTok became a place where vintage brands reach new customers and revive dormant parts of their identities.
Fuente de nota e imagen: https://adage.com/article/digital-marketing-ad-tech-news/tiktok-and-gen-z-how-ban-could-impact-brand-marketing-strategies/2546806