The fast food chain is drawing social media criticism for CEO’s mention of so-called dynamic pricing coming to digital menu boards
In the restaurant industry, it’s called dynamic pricing. But Wendy’s consumers heard “surge pricing.” And surge pricing can get expensive.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/wendys-surge-pricing-backlash-what-marketers-can-learn/2543761