Ad Age Reporter Gillian Follett interviews Whalar's Victoria Bachan, creator Kenneth Pabon and Pinterest's Sydney Stanback on stage at the Ad Age Gen Z Summit on March 6 in New York.
Credit: Mark Davis Photography
Creators are an integral part of many marketers’ efforts to reach Gen Z consumers. At Ad Age’s Gen Z Summit conference yesterday, several marketing executives and creators—many of whom are Gen Zers themselves—discussed the influencer marketing strategies they’re leveraging to engage with the coveted age cohort.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/what-gen-z-wants-influencer-marketing/2545316