Consumers are lost in the world of streaming—brand marketing updates may help reach them.
TV Guide was once an ode to culture-defining brands—from NBC’s “Must See TV” era of Thursday night hits including “Friends” and “Seinfeld” to HBO’s Sunday night appointment viewing of premium dramas such as “The Sopranos” “and “Game of Thrones.” Viewers not only had favorite shows, but go-to networks.
Fuente de nota e imagen: https://adage.com/article/media/streaming-wars-disney-hulu-paramount-peacock-netflix-marketing/2549506